Crafted Beer vs Mass Produced Beer Essay Example for Free

Crafted Beer vs Mass Produced Beer Essay According to (http://www. brewersassociation. org/pages/business-tools/craft-brewing-statistics/craft-brewer-defined) a craft brewer is â€Å"small, independent and traditional†. They have to produce less than six million barrels to be considered a craft brewery. Also from a financial point there is a difference to a mass producing beer brewery, an alcoholic industry can only have a maximum of 25% of the brewery. If they own more than this they are considered mass producing brewery because the alcoholic industry is considered to own the craft brewery. Furthermore it has to have â€Å"at least 50% of its volume in either all malt beers or in beers which use adjuncts to enhance rather than lighten flavor† (http://www. brewersassociation. org/pages/business-tools/craft-brewing-statistics/craft-brewer-defined). Although many people think that there is only â€Å"one† beer, most of them never tried crafted beer because they would notice immediately differences in taste compared to mass produced beer. The history of crafted beer and mass produced beer is pretty different, as you can imagine beer exists a long time and the way of producing in industries is not very old. The first crafted beers were made in Egypt over 4,000 years ago. There are no records how the Egypt people came up with the idea, but according to (www. ancientegyptonline. co. uk/beer. html) Osiris an Egyptian god taught the people how the brew beer, it was mostly a female activity and the main ingredient in was â€Å"bread made from a rich yeasty dough possibly including malt†, then it was â€Å"baked and crumbled through a sieve with water† and the last part was adding flavor and letting it stay in order to ferment. On the other hand the first mass produced beer was brewed about 3,800 years later in 1840 in the Czech Republic when the creator Pilsner Urquell decided to use the new technologies brought by the industrialization to make beer available for every person. This started one of the biggest markets nowadays. The way of producing the beers is not really different in the sense of mechanism, because both types of beers using assembly lines in order to produce a large output. Still the factories differ from another in some points; the production of crafted beer is kept â€Å"small† and maintains focus on the quality. These factories are producing a variety of beers and their motto is quality over quantity. The factories of mass produced beer are way bigger compared to the craft breweries and they prefer rather quantity for a greater mass of people than quality. You can’t say that their beer is bad but it doesn’t have the same level as crafted beer. In addition the primary ingredients of the beer are the same: water, malted barley and hops, it is just the normal way to produce beer nowadays. What makes the difference in these two types is the flavor of the beer, while mass produced beer tastes pretty similar if you compare different brands this is definitely not the case with crafted beer. Each craft brewery tries to create its own, unique beer by adding non-traditional beer ingredients. The last difference in the way of producing is that in craft beers are mostly no adjuncts and not all of them are fermented like it is the case with mass produced beer. (http://www. topofthehopsbeerfest.com/biloxi/the-top-ten-reasons-why-you-should-drink-craft-beerbiloxi. php) Why are there so many people attracted to crafted beer? In order to answer this you have to look at the factories which produce the beers because they have a whole different attitude towards their customers. The biggest difference in their attitude shows in their connection to the customers, while mass producing breweries have no connection at all to their customers, the crafted breweries are actually very close to them. Most of them ask their customers for feedback in order to make a better beer and solve their current problems. Furthermore the beer producing factories are not just a little bit different. One of the most famous mass producing beer factory is Anheuser-Busch Inc (Bud Light), which has factories all over America and doesn’t only produce beer, it is also specialized in energy drink, malt beverages and non-alcoholic drinks. The craft breweries on the other hand are only specialized in beers, a famous one is the Harpoon Brewery which is located in Boston. (http://www. cnbc. com/id/39233398/page/2) , (http://www. nomorefreebeer. com/index. php/the-facts/anheuser-beer-list/) There are two main aspects why people prefer crafted beer over mass produced beer, and quality is one of those aspects. The main reason why they differ so much is that the purpose of the factories producing the beer is different.